Selling Energy Efficiency Projects Internally
CURRENT DATES PLANNED FOR 2018
June 5, 2018 Madison 9 AM-2 PM
September 11, 2018 Green Bay 9 AM-2PM
November 27, 2018 Milwaukee 9AM-2PM
Keep Checking back for more information on future sales Training Classes
A 4 HOUR (PLUS LUNCH/BUSINESS BREAK) TRAINING JOINTLY DEVELOPED BY M-WERC AND FRANKLIN ENERGY
During March and April, 2017 the IEE WG ran both a final beta test and launch session of “Selling Energy Efficiency”. The workshop was developed by Franklin Energy and the IEE WG, is designed to improve the sales productivity by providing a much deeper insight into high impact sales processes, the needs of the four major buying influences (Economic, User, Technical and Commercial) and the multiple, stacked, value streams (direct, indirect and ego) they evaluate.
The opportunity to apply the new tools and insight in the workshop to participant’s real life sales challenges relevant to real EE opportunities made the program very valuable to participants.
The first workshop was led by the IEE WG Co-Leader Steve Hiersche, who has nearly 20 years of SEE applied experience.
Feedback from the beta participants was extremely positive with members requesting additional sessions of the new Workshop. Three full workshops were held in Milwaukee, Madison, Eau Claire Wisconsin. The course is ideal for Utilities, Consultants, Trade Allies and small to medium IEE customers. The Workshop development and training was funded by both WMEP and M-WERC.